• Are you R-E-L-E-V-A-N-T?

    Insurance trade publication Insurance Business America recently carried an article headlined: “Are Baby Boomers doomed to irrelevance in the workplace?” My answer: A resounding “NO!” I’ve written elsewhere about demographic trends. Steve Kayser, author of “The Greatest Words You’ve Never Heard,” picks up on this type of data to support his point th...

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  • Vintage Diners: The Way It Used To Be (Photos)

    I enjoy a bit of nostalgia now and then. Here’s a pictorial look back at vintage diners and other eateries from the state of New Jersey, where once upon a time in my career I taught in the English department at Rutgers University. These vintage photos show how much our country has changed over the past few decades, and how much of American culture has ce...

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  • 10 Insights About Boomers? There’s Only One That Matters

    This year marks a watershed moment: The last of the boomers born 1946-64 are turning 50 years old, marking a milestone in their lifelong march as a generation of distinction for reinventing just about everything in American culture, work and life. Boomers are a much-analyzed and “marketed to” generation, too. A marketing website article “10 Insights for...

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  • Grandparents: The Waiting Is The Hardest Part

    Grandparents are a big part of family life. A 2012 study from the University of Chicago reported that 60 percent of grandparents provided some care for their grandchildren during a 10-year period. Seventy percent of those who provided care did so for two years or more. As the Welsh saying goes: “Perfect love does not come along until the first grandchild....

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  • What Brand Loves Are You Passing On To The Next Generation?

      A&W, the root-beer and restaurant brand, is aiming to have boomers pass down their love for their products to their kids. The brand launched a new ad campaign this spring that combined old school — classic food — with new school – a supposed world-record 304-character Twitter hashtag. That, plus a “Now & Then” voting campaign...

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